Tuesday, August 14, 2012

mikeinbama: The survey results are in.


The results of the 2012 Consumer Picks survey were unveiled in the August 6 issue of Nation's Restaurant News. Consumers rated brands in ten areas including food quality, value, cleanliness, likelihood to return and, a new category, "craveability."

Restaurants with the best "craveability" scores:

  • Cracker Barrel ? midscale/family restaurant
  • Cheesecake Factory ? casual dining restaurant
  • Marble Slab Creamery ? snack brands
  • In-N-Out Burger ? limited service restaurant

Highest rated in "likelihood to return":

  • Cracker Barrel ? midscale/family restaurant
  • Mellow Mushroom ? casual dining restaurant
  • Rita's Italian Ice ? snack brands
  • Papa Murphy's Take & Bake ? limited service restaurant

"Because of the success of last year's survey, we were encouraged to make this year's review bigger and better," said Dennis Lombardi, Executive Vice President of Foodservice Strategies at WD Partners. In its second year, the 2012 Consumer Picks survey has added 13 new restaurants and a new fine-dining category to give the restaurant industry more well-rounded insight into customer perspectives.

The survey canvassed more than 6,800 customers, to evaluate 152 restaurants in the limited-service, casual-, fine- and family-dining restaurant segments. Consumers were asked to evaluate brands they had visited at least once in the past six months to determine brand strengths and weaknesses relative to industry competitors.

Major findings point to the importance of differentiation, staying true to a core philosophy and delivering on the reputation for an exceptional experience.

The Consumer Picks results are further detailed in the August 6 issue of Nation's Restaurant News, the restaurant industry's most respected source of business intelligence, and at www.nrn.com/consumer-picks. Along with performance rankings, the NRN issue will include articles on the attributes that contribute to sales in each of the segments, with insights and commentary from NRN as well as WD Partners' resident foodservice expert, Dennis Lombardi.

Source: http://mikeinbama.livejournal.com/1857486.html

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