Sunday, May 15, 2011

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New Strategies for Protecting Trademarks Against Trademark Bullying - New Litigation Best Practices & Better Understanding How to Both Use & Defend Against Cease & Desist Letters (ExecSense Webinars)

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In New Strategies for Protecting Trademarks Against Trademark Bullying, ExecSense examines the most up-to-date strategies and best practices being used by leading trademark attorneys to protect their clients against resource-rich trademark owners who employ legal means to prevent others from using trademarks that could potentially cut into their market share. Take the 60 minutes to view this webinar to improve your understanding of the trademark bullying phenomenon and learn valuable tips and techniques for defending against cease and desist letters from bullying trademark owners.

The webinar is led by an expert in protecting against trademark bullying, Michael O. Warnecke (Partner, Perkins Coie), and focuses on:

? Everything you need to know in 60 minutes to defend your clients against cease and desist letters from bullying trademark owners

? Tips and techniques being used by leading intellectual property attorneys to protect their clients from trademark bullying and defend against cease and desist letters, including tips for choosing a trademark with an eye towards limiting future legal conflicts, how to educate your clients with trademark knowledge needed to identify bullying attempts, how to refute an infringement or dilution claim, tips for using alternative dispute resolution to defend against trademark bullying, how to determine whether or not your client should offer to sell their mark and how to determine fair price, how to publicize trademark bullying to get your client?s customers and the public on their side and generate negative publicity for the trademark bully, and more

? The 10 questions being asked the most by intellectual property attorneys about what actions they need to be taking in 2011 to protect their clients from trademark bullying and unwarranted cease and desist letters and how to avoid any pitfalls that could lead to infringement actions being brought against their clients


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trademark cease and desist letter - New Strategies for Protecting Trademarks Against Trademark Bullying ? New Litigation Best Practices & Better Understanding How to Both Use & Defend Against Cease & Desist Letters (ExecSense Webinars)
In New Strategies for Protecting Trademarks Against Trademark Bullying, ExecSense examines the most up-to-date strategies and best practices being used by leading trademark attorneys to protect their clients against resource-rich trademark owners who employ legal means to prevent others from using trademarks that could potentially cut into their market share

Source: http://www.discountbabytrademark.co.cc/books/new-strategies-for-protecting-trademarks-against-trademark-bullying-new-litigation-best-practices-better-understanding-how-to-both-use-defend-against-cease-desist-letters-execsens/

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