Peter Walton, Marco Polacci and Manuel Pi?ero
The travel body IAGTO (International Association of Golf Tour Operators) has designated Marco Polacci to be its official representative in Spain.
Marco is a long-time member of IAGTO whose role will be to ensure that the hundreds of? IAGTO members of Spain make the best use of services in order to develop the golf tourism business. This might take the form of helping to implement a single marketing policy or defending the bona fide operators against unlicensed ?cowboy? companies trying to sell discounted green fees. Marco has been based on the Costa del Sol for many years and has vast experience in all the sectors which make up a golf holiday: hotels, golf courses and rent a car. Indeed, his own company has represented a portfolio of such companies with their marketing and promotional needs both in Spain and at worldwide trade fairs. As IAGTO?s president, Peter Walton said, ?I have known Marco since 1998 and his knowledge? of the Spanish tourism industry is second to none? has a great understanding of how different international markets are behaving.?
Marco?s appointment could be just the impetus Spain needs, with special reference to the Costa del Golf, to remain at the forefront of an industry which brings innumerable economic benefits to this country. Marco himself put it succinctly saying, ?My objective is to encourage all companies working in the golf tourism industry to come together under the umbrella of IAGTO Spain so that we can speak with one voice when important national decisions are taken about priorities in tourism promotion.?
It is worth pointing out that Spain still remains Europe?s largest golf destination and IAGTO has more members in Spain ? 215 companies and organisations ? than in any other country. Since its conception in 1997, IAGTO now boasts more than 1600 members in 87 countries, whilst its golf tour operators account for more than 80% of all pre-booked? golf package holidays worldwide. All IAGTO members adhere to a strict code of conduct and this is passed down to the customer. For example, at IAGTO?s instigation several golf courses on the Costa del Sol produced a ?Statement of Intent? a couple of years ago which laid down a number of common policies, amongst them a unified, ?wet weather? ruling to avoid any potential discrepancies. In other matters, they have been responsible for promoting our destination by bringing hundreds of travel agents, tour operators and journalists to visit the golf resorts on specialized ?Fam? and Press Trips. The customer can, thus, be rest assured that he or she is booking through experienced and knowledgeable members of staff. Furthermore, one of the prerequisites of becoming an IAGTO tour operator is to be fully bonded, licensed and insured.
Should the worst happen your annual golfing? trip will be covered. Hopefully this will not occur but, by always looking out for the IAGTO logo, you have the added assurance.
In the meantime, we wish Marco every success in his new endeavour.
Source: http://www.golfbookingsinspain.com/2011/08/26/iagto-appoints-official-rep-in-spain/
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